In a world where social media has redefined influence and connectivity, Instagram stands as a behemoth at the intersection of personal branding, lifestyle showcases, and cultural impact. The heartbeat of this phenomenon, when it comes to content creation and influencer marketing in Pakistan, is no different. As we transverse into the later chapters of 2024, we find the landscape of Instagram in Pakistan evolving, welcoming new influencers, and solidifying the positions of the celebrated few.
In this extensive analysis, we delve deep into the current state of Instagram in Pakistan, shedding light on the top influencers who have perfected the art of personal branding, the emerging talents ready to redefine the game, and the industry shifts that Instagram has catalyzed in this diverse country.
Top 15 Most Follower Instagram Influencers in Pakistan
Instagram influencers in Pakistan occupy a crucial space where marketing, entertainment, and lifestyle converge. In 2024, we’ve witnessed the continued dominance of seasoned influencers who have managed to maintain and even enhance their viewer base. Let’s look at some icons who are paving the way in the Pakistani digital world:
| Rank | Influencer Name | Followers | Profession |
|---|---|---|---|
| 1 | Ayeza Khan | 13.6M | Pakistani Actress |
| 2 | Aiman Khan | 11.8M | Pakistani Actress |
| 3 | Hania Aamir | 11.8M | Pakistani Actress |
| 4 | Sarah Khan | 11.3M | Pakistani Actress |
| 5 | Mahirah Khan | 10.8M | Pakistani Actress |
| 6 | Iqra Aziz | 10.6M | Pakistani Actress |
| 7 | Sajal Ali | 10.1M | Pakistani Actress |
| 8 | Minal Khan | 10M | Pakistani Actress |
| 9 | Imran Khan | 9M | Politician & Former Cricketer |
| 10 | Kinza Hashmi | 8.8M | Pakistani Actress |
| 11 | Imran Abbas | 8.4M | Pakistani Actor |
| 12 | Sana Javed | 8.6M | Pakistani Actress |
| 13 | Mawra Hocane | 8.3M | Pakistani Actress |
| 14 | Feroze Khan | 8.1M | Pakistani Actor |
| 15 | Maya Ali | 7.9M | Pakistani Actress |
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1. Ayeza Khan
Ayeza Khan is a highly acclaimed Pakistani television actress and model. Born on January 15, 1991, in Karachi, she started her acting career in 2009 with a supporting role in the drama series “Tum Jo Miley”. Since then, Ayeza has appeared in a multitude of popular television dramas, showcasing her versatile acting skills. Some of her notable performances include roles in dramas such as “Pyarey Afzal”, “Tum Kon Piya”, and “Meray Paas Tum Ho”. In addition to her acting career, Ayeza has also proved herself as a successful model, working with several top brands in Pakistan’s fashion industry. Her striking beauty and elegant style have made her a favorite in the fashion world. Ayeza Khan is married to Danish Taimoor, a well-known actor in the Pakistani film industry, and they have two children together.
2. Aiman Khan
Aiman Khan is a popular Pakistani television actress. She was born on November 20, 1998, in Karachi, Pakistan. Khan made her acting debut in 2013 with the drama series “Meri Beti”, which aired on ARY Digital. With her captivating performances and elegant personality, she quickly garnered popularity and became one of the most loved faces in the Pakistani television industry. Her notable performances include roles in dramas & Telefilm like “Behadd”, “Zindaan”, and “Baandi”. She also has a twin sister, Minal Khan, who is equally celebrated in the industry. Aiman Khan married her co-star Muneeb Butt in 2018, and they have a daughter together. Throughout her career, Khan has received several accolades for her performance, cementing her position as a leading actress in Pakistan’s entertainment industry.
3. Hania Aamir
Hania Aamir is a critically acclaimed Pakistani actress who first gained recognition for her role in the 2016 movie ‘Janaan,’ for which she was nominated for Best Supporting Actress at the Lux Style Awards. Born in Rawalpindi, Pakistan, on February 12, 1997, she quickly made a name for herself in the Pakistani entertainment industry due to her notable performances. In addition to her film work, she is equally renowned for her roles in various television dramas, including ‘Titli’, ‘Visaal’, and ‘Anaa’. Not confined to acting, Aamir has also showcased her talent as a singer in the popular show ‘Coke Studio’. She is known for her vibrant personality and expressive acting style that resonates with the audience, making her one of the most promising talents in the industry. Her commitment to her craft, combined with her natural talent, projects a promising future for her in the realm of Pakistani cinema and beyond.
4. Sarah Khan
Sarah Khan, a renowned Pakistani actress, was born on 14 July 1992. She rose to prominence with her role in Alvida (2015), and her performance in Mohabbat Aag Si (2015) earned her a Hum Award for Best Supporting Actress. Khan’s diverse roles include the lead in Belapur Ki Dayan (2018), for which she received a Best Actress nomination, and appearances in Band Khirkiyan (2018), Raqs-e-Bismil (2020), and Hum Tum (2022). Notably, she also played an arrogant woman, Miraal, in Sabaat, a performance that earned her the PISA Award for Best Television Actress Popular. Beyond her acting career, Khan made headlines marrying singer and songwriter Falak Shabir in 2020. She remains a prominent figure in Pakistan’s entertainment industry, earning a place as the tenth most searched person in Pakistan in 2020, and a spot in “Best Pakistani Actresses” list in 2022.
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5. Mahira Khan
Mahira Hafeez Khan, popularly known as Mahira Khan, is a renowned Pakistani actress. Born on December 21, 1984, in Karachi, she started her career as a VJ in 2006 and made her screen debut opposite Atif Aslam in the movie “Bol” in 2011, which was one of the highest-grossing Pakistani films of all time.
Khan soared to the pinnacle of her career with her performance in the TV drama “Humsafar” (2011-2012). Her on-screen chemistry with co-star Fawad Khan won hearts, and the show earned her a Lux Style Award for Best Television Actress.
Her performance in “Shehr-e-Zaat” (2012) won her Best Actress Awards at the Pakistan Media Awards. In 2017, she made her Bollywood debut with “Raees,” co-starring with Shah Rukh Khan, making her one of the few actors from Pakistan to gain recognition in India.
Mahira’s personal life has also been under the spotlight. She was previously married to Ali Askari from 2007 to 2015 and has a son named Azlan. Today, she continues to charm audiences with her acting prowess and is considered one of Pakistan’s most popular and highest-paid actresses.
6. Iqra Aziz
Iqra Aziz is a renowned Pakistani actress known for her versatile acting skills and charismatic screen presence. She was born on November 24, 1997 in Karachi, Pakistan. Aziz made her acting debut in the television series “Kissey Apna Kahein”, and has since established herself as a leading figure in the Pakistani drama industry.
Her breakthrough role came in the form of the social drama “Muqaddas”, which earned her the Hum Award for Best Television Sensation. Aziz has also starred in other popular television dramas such as “Suno Chanda”, “Ranjha Ranjha Kardi”, and “Jhooti”. Known for her naturalistic performances, she has earned numerous accolades, including multiple Lux Style Awards and Hum Awards.
Away from the camera, Aziz is also a vocal advocate for mental health and women’s rights, using her platform to raise awareness about these issues. She tied the knot with fellow actor Yasir Hussain in December 2019, and they remain one of the most admired couples in the Pakistan entertainment industry.
Aziz’s talent and dedication to her craft, coupled with her approachable personality, have endeared her to audiences both locally and internationally, marking her as one of the most influential figures in Pakistani popular culture.
7. Sajal Ali
Sajal Ali is a renowned actress in Pakistan’s entertainment industry, born on January 17, 1994, in Lahore, Punjab. She entered the world of acting at a very young age, and her versatile performances across various television dramas quickly established her as a leading actress in the industry. Some of her most acclaimed roles include her performances in “Meri Ladli,” “Chup Raho,” and “Yakeen Ka Safar.”
Sajal’s acting prowess is not limited to television; she also made a successful foray into the film industry with her debut in the movie “Zindagi Kitni Haseen Hai.” Internationally, she earned recognition for her role in the Bollywood movie “Mom,” where she shared the screen with the legendary actress, Sridevi.
Off-screen, Sajal Ali is known for her philanthropic efforts and advocacy for mental health. In March 2020, she married fellow actor Ahad Raza Mir. Despite her young age, Sajal continues to inspire many with her potent performances and commitment to social issues.
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8. Minal Khan
Minal Khan is a talented actress in the Pakistani entertainment industry who was born on November 20, 1998, in Karachi, Pakistan. She began her acting career at the tender age of 16, making her debut in a drama series called “Kaash Main Teri Beti Na Hoti.” Minal has a twin sister, Aiman Khan, who is also a prominent figure in the industry. Minal Khan has appeared in several popular television dramas, such as “Quddusi Sahab Ki Bewah,” “Suno Chanda,” and “Jalan.” Her performances are highly appreciated for her ability to portray a wide range of emotions and characters. Off-screen, Minal is known for her charming personality and her dedication to her craft. Despite her young age, Minal Khan has made significant strides in the Pakistani entertainment industry, continuously evolving as an actress and making a name for herself.
9. Imran Khan
Imran Khan, whose full name is Imran Ahmed Khan Niazi, was born on October 5, 1952. He is a prominent Pakistani politician and former international cricketer who currently serves as the 22nd and current Prime Minister of Pakistan since August 2018. Before entering politics, Khan was an international cricketer and captain of the Pakistan national cricket team, which he led to victory in the 1992 Cricket World Cup. Khan’s cricketing prowess and charismatic personality earned him immense popularity at home and abroad.
After retiring from cricket in 1992, Khan transitioned to politics and founded the Pakistan Tehreek-e-Insaf (PTI) in 1996. Through his political journey, he brought forward the agenda of a “Naya Pakistan” (New Pakistan), emphasizing the need for justice and the eradication of corruption. Despite facing numerous obstacles and political challenges, Khan was elected Prime Minister in the 2018 general elections, reflecting the faith and hope many Pakistanis place in his promise for change.
Apart from his political and cricketing career, Khan is also known for philanthropy work. He established the first cancer hospital, named Shaukat Khanum Memorial Cancer Hospital & Research Centre, in memory of his mother who died from the disease. Furthermore, he founded Namal University in Mianwali.
Khan’s journey from a cricketer to a politician has been marked by fierce determination, grit, and an unwavering commitment to creating a better Pakistan. His life and career continue to inspire millions across the globe.
10. Kinza Hashmi
Kinza Hashmi is a talented and popular actress in the Pakistani television industry. Born on March 7, 1997, she began her career at a young age and has since made a significant mark in the industry with her versatile acting skills. She has worked in a variety of television dramas, including “Ishq Tamasha” for which she received a Best Emerging Talent nomination at the Lux Style Awards. Known for her charming personality and compelling performances, Hashmi continues to capture the hearts of audiences both locally and internationally.
11. Imran Abbas
Imran Abbas is a Pakistani actor and former model. He was born on 15 October 1982 in Lahore, Pakistan.
After completing his degree in architecture from the National College of Arts (NCA) in Lahore, Imran started modeling for local and international brands. He soon became one of the most sought-after models in Pakistan and walked the ramp for prominent designers
Imran Abbas is a well-known Pakistani actor and former model, recognized for his roles in TV dramas and films both domestically and internationally. Born on October 15, 1982, in Islamabad, Abbas initially pursued a career in architecture before finding his true calling in acting. He made his on-screen debut in 2003 and has since established himself as a leading figure in the Pakistani entertainment industry. He is admired for his nuanced performances in dramas like “Meri Zaat Zarra-e-Benishan,” “Khuda Aur Muhabbat,” and “Mera Naam Yusuf Hai.” Abbas has also made his mark in Bollywood with films like “Creature 3D” and “Ae Dil Hai Mushkil.” Beyond acting, Imran is an active philanthropist, dedicated to various charitable causes. His charm, talent, and humanitarian work have earned him a significant fan base around the world.
Conclusion
Instagram in Pakistan represents a dynamic symbiosis between a diverse population and an innovative platform. It has catalyzed personal and societal change while offering endless possibilities for creators and businesses alike. As we navigate through the varied narratives of the top influencers, the emerging stars, and the industries touched by their online empires, it is evident that Instagram stands at the vanguard of a new era of digital influence in Pakistan.
For those aspiring to join the ranks of the most followed Instagram personalities, the path is challenging yet exhilarating. As for the rest, Instagram in Pakistan promises a journey filled with inspiration, discovery, and the unending quest for the perfect social media moment.
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